In this article, you can get to understand more about the Google Shopping integration process with the details of:

1. Google's Requirements

2. Applying for the integration

3. Integrating your ManySales reviews to Google Shopping

ManySales supports you to integrate your reviews into Google Shopping using an XML Product Reviews Feed, to display ratings and photo reviews on Product Listing Ads:

Please read this article carefully and follow the instructions in order to sync your reviews data to Google Shopping.

1. Google’s Requirements

Google has strict guidelines regarding who can integrate reviews into Google Shopping, and regarding how the integration should be done. The most important requirements are:

  1. You have more than 50 reviews

  2. Syncing all your reviews (including reviews with low ratings)

  3. Reviews must not violate copyrights, be offensive or spamming

We will include all of your approved reviews in the XML feed. If you only approve 4 or 5 star reviews and hide lower rating reviews, Google may reject the feed. We recommend approving all reviews and adding public replies to address any negative feedback.

Read Google’s full policy here. Note that Google will manually review your submission and can reject the integration at their sole discretion.

2. Applying for the integration

  1. Log into your Google Merchant Center. If you don’t have an account yet, sign up here.

  2. Apply for the product reviews feed integration by filling in Google’s Product Ratings Interest Form.

  3. Under "If you use a third-party service, which service do you use?", answer “Other” and specify “ManySales” in the provided text box.

  4. You will receive an email from Google saying that “Your aggregator, 'ManySales', does not have an approved partnership for the Product Ratings program with Google yet [...] so in the meantime, "<Your Store>" can send a direct product ratings feed to Google”. This means that while ManySales is in the process of becoming an “approved product ratings partner”, you can still integrate your photo reviews into Google Shopping using the XML feed.

  5. Reply to this email and tell Google that you will submit a direct product ratings feed to your Merchant Center.

3. Integrating your ManySales reviews to Google Shopping

1. Go to the Review List section in ManySales > click on the Google Shopping Feed button.

2. Set up your reviews feed's Product IDs according to the information you sync with Google Shopping.

Important: If you use global product identifiers such as GTIN or MPN, please specify in which Shopify Product field we should read them from.

a/ Note: These identifiers enable Google to match reviews to the correct products from the Products Feed you sync to Google. If you only use SKUs as identifiers, no worries - we will automatically include them in your XML feed. Learn more about product identifiers here.

b/ If you sync your products using Shopify's Google Shopping app, your feed will include a unique item_ID of "shopify_{country code}_{product_ID}_{Variant_ID}"
Loox will automatically include this same Item_ID in your Reviews feed in order to match your product feed.

While the product_Id and variant_Id are taken automatically from your Shopify products, the country code can be different depending on which country you sell to using Google Shopping.

By default, this will be set to shopify_US. If you sell on Google Shopping outside the US, please insert the relevant country code, as it appears in your Google Shopping feed, in the "prefix" field of the Google Shopping section:

3. Finally, copy your Google Shopping integration link:

Submit your XML feed to Google

1. Once Google approved your application to integrate product ratings, you will see a “Product Reviews” link on your Merchant Center menu.

2. Select the following options for your feed:

a/ Feed type: Product Reviews

b/ Upload method: Scheduled Fetches

c/ File name: you can use any file name

3. Paste your Google Shopping integration link as the location of your file.

Should you have further questions or concerns, feel free to reach us via

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