There is a list of measures that enable you to monitor how effective does your SMS/Email marketing campaign performs:
- Audience size
- Open rate
- Click-through rate
Audience size: this factor frequently is placed on the top list. Of course, the more subscribers you have, the more eyes on your brand messaging. A clear positive indicator of interest. At face value, this metric is the total number of phone numbers/emails subscribed to your campaign.
Open rate. This statistic identifies how many SMS/emails were opened out of the number delivered. Whether the recipients open your email or not depends on the quality of the sender’s name, subject line, and preheader, the first things the recipients see.
Click-through rate. A measure of the number of clicks on a call-to-action button. If the click-through rate is high, it indicates that the content of the email is relevant and valuable for your subscribers.
Unsubscribers. Unsubscribing is not pleasant, though it cleans up your mailing list, as people who are not interested leave in peace without any effort from your side. However, if this number is too high, you need to reconsider your approach to email marketing.
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