SMS and Email campaign are developed in ManySales with an aim to support merchant running their promotions well. These features are very smart and convenient because the merchant can approach the customer immediately to give the flash sales information or let your customers know the new arrivals. Using this tool, the merchant can schedule the delivery time as Start Now or customize a time to deliver the SMS or email later on.
Why and when do I want an SMS Campaign?
An SMS campaign is a form of marketing that allows you to interact with your customers via text. It’s similar to an email campaign but is faster and easier to create since merchants only compose text then sending it to reach out to the customers.
SMS campaigns have extremely high open and opt-in rates and help you reach a broad customer base. Not everyone has a smartphone, but virtually everyone has a phone with texting capabilities. Also, SMS Messages have a 95% open rate, compared to just 11% for email marketing messages. This means you can be sure your message doesn’t get lost or ignored.
What are the benefits that an Email Campaign brings?
An email campaign is a sequence of marketing efforts that contacts multiple recipients at once. Email campaigns are designed to reach out to subscribers at the best time and provide valuable content and relevant offers. Using email campaigns allows you to build deep and trusting relationships with your customers.
With the email campaign, you can create and design several types as below:
- Welcome emails
- Announcement emails
- Invitation emails
- Seasonal emails
- Abandoned shopping cart emails
- Cross-selling emails
- Upselling emails
- Anniversary emails
- Happy birthday emails
- Reactive users emails
- Loyalty users emails
In comparison: SMS and Email campaign support merchant to bring valuable content to customers. Depending on their situation that merchants pick up one to use. With an SMS, it's suitable to use for flash sale or any special promotion in a short time with text only. In contrast, they can reach out to their customer by creating an email campaign in which they are free to add a banner/picture to attract the attention of the customers.
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