Frequency is the number of times a user sees your message, pop-up or banner over a given time period. Frequency capping will help you to avoid spamming users too much with the same content.

  • Frequency capping: Total of time a visitor sees this content. Set to 0 (zero) equals unlimited

  • Delay between two appearances: The delay of the next pop-up after the 1st one disappeared. Set to 0 (zero) equals no delay

Recommendation for Pop-ups setting:

You can control how your popups are being displayed with different factors:

  • Based on impression: the number of times visitors see the Pop-up. This would be suitable for the pop-ups that need a high rate of impression such as time-off announcement.

  • Based on interaction: The total of time visitors need to interact with the pop-up. For example: If you set this as 1 per visitor, the pop-up will display multiple times until visitors interact with it.

If you would like your pop-up to show up multiple times without disturbing your customers, set up ‘delay between two appearances’ to at least 45-60 seconds. To preview the one-time pop-up, please open your website via an incognito window.

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