Before you start a pop-up campaign, just think about what you will do on your website as a visitor, and which page or section can attract the most attention when you place a pop-up on it.
The 'Trigger' helps you show the message at the right time to avoid causing any unnecessary disturbance to your visitors.
Here are the rules to control when & where your campaign should show up:
After x seconds: When the customer stays on your website for an exact period of time (as set up). Use this trigger to introduce your hottest products, new arrival, or even offer a voucher to push your visitors faster into their purchase decision.
On exit-intent: When your customer has the intention of exiting your page like hover out to the browser’s taskbar. Use this trigger to keep the visitor stay longer on your website.
On scroll: When the visitor has already scrolled down on your website at a percentage. Use this trigger when you want your visitor to read specific information first before seeing the campaign.
On click: When your customer clicks on a specific section, it means something on your website catches their eyes and makes them interested, make use of this chance and show your campaign to acquire the customer.
To learn how to set up triggers step-by-step, please check this article.
You might also want to combine these with Show to whom for better targeting.